IQ Fulfillment, the Middle East and North Africa region’s first robotic fulfillment Center, has opened in Dubai. Launched by IQ Holding, the Center provides full back-end solutions using the latest in robotics, AI and software platforms to support the supply chain and logistics industry.

The rise of e-commerce has changed the way businesses have functioned, more so in the logistics, fulfilments, and delivery sectors.

Launched by IQ Holding, the center provides full back-end services using the latest in robotics, AI and software platforms to support the supply chain and logistics industry. IQ Fulfillment will leverage the latest in technology and robotics to integrate with clients’ online platforms and offer fulfillment, storage, package protection, and other services.


Fadi Amoudi, founder & chief executive officer of IQ Fulfillment, said: “IQ Fulfillment fills a distinctive niche in the region, especially with the focus of the MENA region to build its e-commerce ecosystem. Today, the UAE is at the forefront of driving digital technologies and in supporting SMEs to achieve transformational growth. This presents a strong growth environment for innovative tech-companies such as ours.”

Ensuring end-to-end services, IQ Fulfillment will help address logistical challenges experienced by SMEs such as a large number of orders during seasonal peaks, which can lead to bottlenecks during that period.  IQ Fulfillment helps address these gaps through their unique service.

Utilizing robotics and AI solutions, IQ Fulfillment assures many features to boost efficiency and productivity. The robotic technologies used at the center help process 12,000 robotic orders daily, delivering a 99.9% accuracy rate, and three times the human output and the same technology is used by global companies such as Alibaba.

With a proof of concept (POC) warehouse spanning an area of 45,000 sqft, IQ Fulfillment deploys cutting-edge technology from its global partners and is led by a team of expert and multicultural professionals. Among the key features of IQ Fulfillment are robotic picking, seamless integration, end-to-end track & trace, full live visibility, intelligence storage, package protection, cross-docking, quality control measures, return management and several customized value-added services such as kitting and bundling, gift wrapping and seasonal packing.

According to the latest study by Dubai Economy and Visa, the UAE has the most advanced e-commerce market in the MENA region, with e-commerce transactions set to reach over AED59 billion this year and to grow 23 percent per annum through 2022. This presents a significant growth opportunity for IQ Fulfillment, as it is the only organization to offer the full range of digital and physical infrastructure- backed by robotics technology – to support the digital ambitions of businesses – both start-ups and established companies.

Essentially, SMEs only need to build an app or website based on their business model, and IQ Fulfillment will support them with warehousing, order processing, and delivery by taking all logistical aspects to the highest levels of efficiency.

Source:,,, – Your one-stop solution for freight software needs.

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